Prime Primer

I hate the way eyeshadow wears out by the end of the day, all of it sliding into the crease of the eye leaving you looking like you've taken to lining the middle of your lid with goop. Luckily, there are a few tricks I've picked up over the years to help you keep that from happening ever again.

The Amazing Wonderful Eyeshadow Primer

Primers are one of those ingenious beauty products that I swear by. I like to think of them in the same way you would paint: you always prime a wall before you paint it, so why not prime your face or your lids first too?

Primers are your best bet for keeping shadow in place for hours. My absolute new favorite eyeshadow primer is my NYX JUMBO pencil. You can buy an eyeprimer here